A bakery’s products are going down so well with customers at high-end supermarket chain Waitrose that they have ordered five more from them to sell across the UK.
The deal is a massive boost to the Wrexham-based Village Bakery who started out supplying just one Waitrose store in Menai Bridge 10 years ago and are now going nationwide in 220 of their supermarkets from Penzance to Aberdeen.
The latest batch of Village Bakery branded products to grace the retail giant’s shelves are three varieties of pancakes in buttermilk, blueberry and chocolate flavours, along with sourdough and five grain crumpets.
According to Village Bakery managing director Robin Jones, the new orders were a real coup for and a testament to the quality of their products and the skill of their staff.
The new pancakes and crumpets were perfected at the Village Bakery’s state-of-the-art Baking Academy and Innovation centre on Wrexham Industrial Estate.
The family-run firm, which employs more than 400 people, is about to start production at a new gluten-free bakery nearby and also has a bakery up the road in Minera.
Mr Jones said: “It all started with Waitrose 10 years ago at their store in Menai Bridge which hit the headlines when Prince William and the then Kate Middleton were living on Anglesey during his service as a helicopter pilot working with the search and rescue team at RAF Valley.
“We have been nurtured by a very, very good local buyer called Tracy Marshall and we’ve developed an excellent relationship with Waitrose.
“As a result, we have just launched the Village Bakery branded products nationally in stores right across the UK.
“That’s just testament to Waitrose’s quality, the way they think and the way they work with local suppliers. We’re just over the moon.
“They’ve we’ve taken our local, Village Bakery branded products and we’ve now gone national on three pancakes, buttermilk, blueberry and chocolate and two crumpet products, our signature sour dough crumpet and also the award winning five grains crumpet.